In an effort to better target U.S. Hispanic viewers, TelevisaUnivision and Roku are launching a new unified advertising solution.

This new ad offering, now available from TelevisaUnivision—and powered by Roku Data Cloud and the TelevisaUnivision Household Graph—combines reach with culturally relevant advertising for Hispanics across connected TV.

Under a unified Hispanic audience segment, the solution allows TelevisaUnivision ads to be delivered across all content endpoints with precise targeting and measurement to help maximize performance.

In addition, TelevisaUnivision will be the exclusive reseller of Roku Media’s Spanish-language inventory, providing buyers with streamlined access through a direct supply connection.

“The point is to make it really easy for [advertisers] to under

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