Walt Disney Co. CEO Bob Iger said Thursday that the company’s blockbuster deal with OpenAI was about reacting to the reality of technological disruption, and that the agreement provides a framework for AI companies to value and respect human creativity.

Iger appeared alongside OpenAI CEO Sam Altman on CNBC Thursday morning, where he also suggested that regulators should scrutinize Netflix’s proposed acquisition of Warner Bros.

“We’ve always viewed technological advances as an opportunity, not a threat. First of all, you can’t do anything about it. No human generation has ever stood in the way of technological advance, and we don’t intend to try,” Iger said, noting that Disney was the first company to put its content on Apple’s iTunes store. “So we’ve always felt that if it’s going to

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