The Federation of Retailer Association of India (FRAI), a representative body of about 80 lakh micro, small, and medium retailers from across the country with a membership of 42 Retail Associations, marks the 9th National Retailers Day with an event in New Delhi and appeals to the Government for stronger support for small retailers as they face challenges due to the rise of e commerce and quick commerce platforms.

The rapid growth of e commerce and quick commerce in India is contributing to a decline in income and livelihoods for thousands of local grocery and kirana shop owners. According to market studies, at least two lakh kirana stores closed last year as consumers shifted to quick commerce platforms such as Blinkit and Zepto. A December 2024 study by JP Morgan on offline grocery stor

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