SAVANNAH, Ga. (WTOC) - The FBI is warning shoppers to stay vigilant against online fraud as cyber criminals target holiday shoppers with increasingly sophisticated scams.

Federal agents say online fraud tactics have become more advanced in recent years, with cyber criminals using artificial intelligence to make their schemes more believable.

Assistant Special Agent Brian Ozden with the FBI Atlanta Division said he has had to check twice on links before clicking on them.

How to protect yourself

Ozden recommends people avoid clicking on ads for deals, especially if the deal seems too good to be true. Instead, shoppers should go directly to official websites to check the validity of promotions and make purchases there.

Agents also recommend inspecting sender details in emails and texts.

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