Gymshark has flexed its considerable muscle for its first U.S. flagship.

On Saturday, the U.K.-based activewear brand will open the doors to a four-level, 13,000-square-foot store at 11 Bond Street. The store , which is near Kith , On and several other popular brands, is located in the former Showfields space, a 1913-era brick building in the heart of NoHo. It includes two floors of men’s and women’s merchandise as well as flexible upper levels for workout studios and community gathering spaces.

Gymshark, which was founded in Birmingham, England, in 2012, has been testing the waters in the U.S. for nearly a decade, and this country represents nearly half of its overall sales, which exceeded $800 million last year. The company has been operating pop-ups in New York, opened a U.S.

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