By Savyata Mishra and Jessica DiNapoli

Dec 11 (Reuters) – Coca-Cola’s decision to make Henrique Braun its next CEO is a bet on the company veteran’s experience in Latin America and China to grow the brand in new markets, appeal to cash-strapped consumers and develop healthier options as tastes change.

The ‍57-year-old American, who was raised in Brazil, is set to take charge in March as the maker of Coke, Sprite and Fairlife milk has been tweaking the sizes of its packs, and reshaping its offerings, partly through acquisitions, to keep low-income consumers buying and appeal to those who are increasingly health conscious.

Despite consumers staying cautious on spending, Coke is in a position of relative strength, with its stock up about 11% year to date, versus a rise of just 2% ‌in the b

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