The Florida Strawberry Festival returns to Plant City from Feb. 26 to March 8, 2026, for its 91st year with a concert lineup that spans country favorites, gospel performers and major touring artists. With the theme Still Growing, the festival once again brings nearly two weeks of music, agriculture and community traditions to the Winter Strawberry Capital of the World.

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Founded and sustained by civic groups and volunteers, The Florida Strawberry Festival has long showcased the region’s agricultural strength. The celebration makes Hillsborough County one of the nation’s leading agricultural areas, from its 10,000 acres of strawberry fields to its wider farm production.

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