Horlicks, the nutrition brand from Hindustan Unilever, is reinventing itself as a purposeful, health-focused brand, centred on superfoods and zero-added-sugar options, in line with the changing needs of the society.

The company has relaunched the decades-old malted drink with a blend of superfoods and proprietary Nutrimax technology that helps in better nutrient absorption and enhances nutritional benefits.

Speaking to media persons on the sidelines of an event announcing the launch, Rajneet Kohli, Executive Director of Foods and Refreshment, Hindustan Unilever, said that Horlicks’ focus will be to provide meaningful health benefits for today’s wellness-conscious consumers. Its Zero Added Sugar variant, for instance, uses Smart Sweetness technology to naturally enhance sweetness from mal

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