Daijiworld Media Network – New Delhi

New Delhi, Dec 12: Bollywood celebrities are increasingly approaching courts to safeguard their personality rights against unauthorised commercial use, deepfakes, and AI-generated content. The latest to seek legal protection is Salman Khan, who moved the Delhi High Court to secure his name, image, voice, and likeness amid growing concerns over online harassment, digital stalking, and morphed content.

Just days before Salman, Nandamuri Taraka Rama Rao (NTR Junior) approached the court for similar relief, highlighting the rising trend of actors seeking legal safeguards in the era of generative AI.

• Ajay Devgn: In November, Devgn requested Delhi HC to curb unauthorized use of his persona on digital platforms, including deepfake pornographic content. T

See Full Page