By JOSH BOAK and AMELIA THOMSON-DEVEAUX, Associated Press

WASHINGTON (AP) — This holiday season isn’t quite so merry for American shoppers as large shares are dipping into savings, scouring for bargains and feeling like the overall economy is stuck in a rut under President Donald Trump, a new AP-NORC poll finds.

The vast majority of U.S. adults say they’ve noticed higher than usual prices for groceries, electricity and holiday gifts in recent months, according to the survey from The Associated Press-NORC Center for Public Affairs Research .

Kashish Ali shops for groceries before filling a One Love Community Fridge, Nov. 15, 2025, in Brooklyn, New York. (AP Photo/Adam Gray)

Roughly half of Americans say it’s harder than usual to afford the things they want to give as holiday gifts

See Full Page