The average FinTok user spent over 400 hours scrolling through their feed in 2025, according to new research .

A survey of 2,000 Americans split evenly by generation who use FinTok — the financial side of TikTok — revealed that they spend an average of eight hours per week watching videos, totaling 416 hours this year.

This was especially true for millennials who average about 10 hours per week, or 520 total hours in 2025.

Conducted by Talker Research on behalf of banking app Chime , the survey asked respondents to outline their experiences getting financial advice from TikTok.

Almost three in five (59%) tried some sort of money-saving FinTok trend in 2025, including low budget living (30%), girl math (17%) and “No Spend September” (15%).

These respondents saved an average of a li

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