CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon.
Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of carbonated aspartame to an old-school smoke break.
“The ‘fridge cigarette’ is Gen Z’s newest antidote to chaos -- no nicotine, just a cold can and a quiet moment,” says Cosmo .
The New York Times waxes on about the “first sip, when suddenly ‘all the worries and cares in the world go away.’”
Somehow, the 1980s craze -- which I started drinking in junior high -- has become the darling of a whole new generation.
And I had been wondering if Coke Zero was taking over the younger set.
Nope. Diet Coke has collabs with Owala water bottles and Target, where socks that say “All I want is a Die

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