One golf item I never thought I would review in my 30-plus years in the industry is a golf strap. Yes, I’ve talked about strap systems in individual golf bag reviews . But as a stand-alone item? No. In fact, I’m a little surprised that someone actually thought of a smart strap and thought there might be a market for it.

But Stitch Golf, a premium brand that pushes the envelope a bit, is banking that there’s a niche market of golfers who will gravitate to this concept.

“This isn’t just a strap; it’s a game-changing experience,” said Brad King, CEO of Stitch Golf. “We saw an opportunity to integrate smart tech into the most overlooked part of a golfer’s gear, and we took it to a whole new level. What no one else has, now everybody is going to want.” Best picks for you

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