Limited-time offers at Starbucks and Dunkin’ Donuts have triggered a surge in traffic to the popular U.S. brands, according to industry data.

Why It Matters

The 2025 holiday season has seen both Starbucks and Dunkin’ experience a marked increase in U.S. customer traffic , overturning prior concerns of sluggish consumer engagement earlier in the year.

This surge reflects how limited-time offers (LTOs), innovative seasonal menus , and timely marketing remain effective at driving foot traffic in a competitive quick-service coffee market.

With brands contending for a share of shifting consumer routines and spending, these strategies play a critical role in both short-term sales performance and long-term brand loyalty.

What To Know

According to multiple analyses of mobile devi

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