Obituaries preserve what families most want remembered about the people they cherish most. Across time, they also reveal the values each era chose to honor.

In a study published in the journal , we analyzed 38 million obituaries of Americans published from 1998 to 2024. We identified the values families most often highlight, and how those values shift across generations, regions and major historical events.

Specifically, working with psychologists Liane Young and Thomas Mazzuchi , we examined the language used on Legacy.com , an online platform where families often post obituaries and share memories of loved ones.

During their lifetime, most people tend to be guided by a small set of broad values like caring for others, honoring tradition, keeping loved ones safe and seeking p

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