SRINAGAR: The Jammu and Kashmir government is hosting a national-level adventure tour operators convention to offset negative perception and revive tourism in the valley.

Adventure Tour Operators Association of India (ATOAI), a major tourism body, will be holding a three-day convention from December 18. More than 250 delegates, including some celebrities, are participating in the convention.

“Adventure Tour Operators Association of India (ATOAI) is a reputed organization in the country. They will be holding the annual convention in Kashmir. We are finalizing the arrangements for this event,” Waseem Raja, Joint Director, Tourism Department, Kashmir, told The Kashmir Monitor.

Kashmir tourism has received a severe blow after the Pahalgam attack. Before April 22, the valley was bursting at

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