A Record Store Day attendee celebrates finding limited edition vinyl albums at Easy Street Records on April 12, 2025, in West Seattle, Washington. Mat Hayward/Getty Images

Vinyl records are popular again, but it’s not just audiophiles or nostalgic boomers fueling the resurgence.

Gen Z is playing an outsized role in the revival of vinyl sales, which have grown on average by 18% annually in the past five years. About 60% of Gen Z say they buy records, according to Futuresource Consulting’s Audio Tech Lifestyles report.

But Gen Z isn’t necessarily buying records for their unique sound. Around 40% of record buyers in the United States don’t own a turntable, noted James Duvall, principal analyst and head of entertainment at Futuresource Consulting.

Fifty-six percent of Gen Z fans like v

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