The Big 12 is looking to strike while the iron is hot. They aim to close the gap between them and other leagues with a game-changing financial play. With the conference’s embarrassing situation of holding just one spot in the playoffs, a massive $500 million private deal is their only chance to boost the league’s revenue and competitive edge.

The Big 12 conference is close to finalizing a deal with RedBird and Weatherford Capital that could provide up to $500 million to all its schools.

“Now, yesterday we got the news that the Big 12 is likely to sign a half-a-billion-dollar deal with two private equity firms called Redbird Capital and Weatherford Capital,” reporter Evan Hand said on X.

The RedBird network has already generated $145 million in revenue for the league, but this new agreem

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