In recent days, several prominent Telugu film actors have approached the Delhi High Court seeking protection for their personality rights against unauthorized social media and e-commerce content circulation.

Notably, stars like Nagarjuna, Jr NTR, Chiranjeevi and recently Pawan Kalyan were on this track. Even legendary cricketer Sunil Gavaskar followed the same route.

The common demand is clear that their names or images or voices or of any kind of personality should not be used on social media or elsewhere without prior permission.

Through these petitions, the celebrities have also sought directions to delete any objectionable, false or defamatory content written against them in the past.

The court reportedly granted permissions in their favour, recognising the growing misuse of celebr

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