THIRUVANANTHAPURAM: Actor Nivin Pauly has stepped into the role of an entrepreneur with the aim of producing quality animation films in Malayalam. Through a startup named CRAV, the goal is to create animation films and games from Kerala. The logo of CRAV was unveiled by Chief Minister Pinarayi Vijayan at the Huddle Kerala 2025 event held in Kovalam.

The startup aims to identify developers from Kerala and support them in developing animation films and games. CRAV will provide the required infrastructure, and the projects will be released in the names of the developers themselves. CRAV will earn royalties from these works.

Growing acceptance for animation in Kerala

Nivin has launched the startup in partnership with Ramees Ali, a native of Areekode in Malappuram, who has over six years of

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