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Who What Wear

Who What Wear

About: Who What Wear is an international fashion company known for its content sites—WhoWhatWear.com, its line of clothing and accessories dreamed up by editors and made in elevated, small-batch drops.
Contact Us: corporate.whowhatwear.com/contact
Say Goodbye to Kitten Heels—This Even-Shorter Shoe Is Suddenly Showing Up in Every Fashion Person's Closet

Say Goodbye to Kitten Heels—This Even-Shorter Shoe Is Suddenly Showing Up in Every Fashion Person's Closet

Vintage Watches Are the New It Bags—Our Guide to Finding Your Next Heirloom

Vintage Watches Are the New It Bags—Our Guide to Finding Your Next Heirloom

Here's What to Look For If You Want Ballet Flats That Scream 2026

Here's What to Look For If You Want Ballet Flats That Scream 2026

Soft Knits and Suede Boots Are on My Mind—Here's What's in My Nordstrom Cart

Soft Knits and Suede Boots Are on My Mind—Here's What's in My Nordstrom Cart

Fall Collections Are Starting to Land—These 33 Revolve Items Are Smart Purchases

Fall Collections Are Starting to Land—These 33 Revolve Items Are Smart Purchases

I Hate to Break It to You, But Summer Is Over—20 Fall Pieces I'm Shopping RN

I Hate to Break It to You, But Summer Is Over—20 Fall Pieces I'm Shopping RN

I Test-Drove the Iconic Birkin Bag—Here's Everything I Loved (and Learned) About the Iconic Style

I Test-Drove the Iconic Birkin Bag—Here's Everything I Loved (and Learned) About the Iconic Style

Short Hair Is Even Bigger News Than Normal Right Now—These Autumn Styles Deserve Your Attention

Short Hair Is Even Bigger News Than Normal Right Now—These Autumn Styles Deserve Your Attention

I'm a Fashion Editor Living in Paris—7 Elegant Items Stylish French Women Will Rely On in Autumn

I'm a Fashion Editor Living in Paris—7 Elegant Items Stylish French Women Will Rely On in Autumn

Attention, Fashion Parents—Here's Our Quick Shopping Guide for Heading Back to School

Attention, Fashion Parents—Here's Our Quick Shopping Guide for Heading Back to School

Bags of Envy—The 7 Luxury Bag Trends We Know Will Be on Every Stylish Person's Shoulder This Autumn

Bags of Envy—The 7 Luxury Bag Trends We Know Will Be on Every Stylish Person's Shoulder This Autumn

If You're Going to Wear Leggings in 2025, Please Only Wear Them Like This, This, and This

If You're Going to Wear Leggings in 2025, Please Only Wear Them Like This, This, and This

H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025

H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025

If You Want Your Figure to Look Incredible, Buy This Dress

If You Want Your Figure to Look Incredible, Buy This Dress

I’m Calling It Now: The Coolest Fall Denim Outfits Won’t Include Black *or* Blue Jeans

I’m Calling It Now: The Coolest Fall Denim Outfits Won’t Include Black *or* Blue Jeans

Cooler Than a White Button-Down: This Specific Shirt Colour Is the Key to Looking Chic This Autumn

Cooler Than a White Button-Down: This Specific Shirt Colour Is the Key to Looking Chic This Autumn

The "No White After Labor Day" Rule Is Out—These Chic Outfits Are In

The "No White After Labor Day" Rule Is Out—These Chic Outfits Are In

A Fashion Designer's Guide to Venice, From Renowned Cocktail Bars to Bespoke Slippers

A Fashion Designer's Guide to Venice, From Renowned Cocktail Bars to Bespoke Slippers

So You’re Wondering If Loafers Are in Style Right Now? I Have a Definitive Answer

So You’re Wondering If Loafers Are in Style Right Now? I Have a Definitive Answer

Predicting Taylor Swift's Wedding Dress: 5 Styles That Feel So Her

Predicting Taylor Swift's Wedding Dress: 5 Styles That Feel So Her

Banana Republic's Fall Collection Just Dropped, and I Gasped

Banana Republic's Fall Collection Just Dropped, and I Gasped

Cooler Than Your Basic Jeans—This Non-Boring Denim Trend Is Heating Up in Paris and Copenhagen

Cooler Than Your Basic Jeans—This Non-Boring Denim Trend Is Heating Up in Paris and Copenhagen

Black Women Are Showing Up Unapologetically in the Fragrance Space

Black Women Are Showing Up Unapologetically in the Fragrance Space

Sarah Burton Flipped the Script for Her First Givenchy Campaign

Sarah Burton Flipped the Script for Her First Givenchy Campaign

If You See Cool Girls in "Perfect" Jeans This Fall, They're Probably From This Brand

If You See Cool Girls in "Perfect" Jeans This Fall, They're Probably From This Brand

If You Want Prettier Outfits, Swap Black Pumps For This "Dated" Color

If You Want Prettier Outfits, Swap Black Pumps For This "Dated" Color

I Wore the Viral Marc Jacobs Doll Shoes Around New York—Here's My Honest Review (and a Million Pics)

I Wore the Viral Marc Jacobs Doll Shoes Around New York—Here's My Honest Review (and a Million Pics)

My Sister Asked Me For A Fall Free People Shopping List—29 Items I Said Were Worth It

My Sister Asked Me For A Fall Free People Shopping List—29 Items I Said Were Worth It

My Colleague Just Spent a Week in Copenhagen—Everyone She Met Recommended These 7 Scandi Beauty Brands

My Colleague Just Spent a Week in Copenhagen—Everyone She Met Recommended These 7 Scandi Beauty Brands

Gen Z Think Leggings Are Over—Here's What They're Wearing Instead

Gen Z Think Leggings Are Over—Here's What They're Wearing Instead