When organizations face disruption, whether it’s a corporate restructuring, the sunsetting of a product line, or a shift in return-to-office policies, executive teams often turn to internal communications professionals to guide the messaging and navigate change. However, there’s a missing link in this equation: the middle manager.

As an employee communications cloud platform, we at Staffbase are always looking at what (and who) is impacting the effectiveness of those communications most. Our recently released communication impact study found that direct managers are the most trusted source of information for U.S. employees.

Fifty-five percent of respondents reported that their immediate supervisor is their preferred communication channel, and 56% said they place a “great deal” of trust i

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