Ugg is celebrating its legacy with a fall 2025 campaign called “Iconic From the First Step,” which travels from Venice Beach, Calif., to Paris to document the journey of the brand with the help of director Gia Coppola and several campaign stars ranging from Elsa Hosk to Sarah Jessica Parker .

Including film and photography, “Iconic From the First Step” showcases “creative icons and explores the powerful connection between collaboration and community,” per the brand.

Gia Coppola, who directed “The Last Showgirl” starring Pamela Anderson, helmed the three-chapter campaign encompassing Iconic Design, Iconic Style and Iconic Feeling; Jorden Bickham, meanwhile, styled the project.

Athletes, models, musicians, actors and fashion designers who are described as influencing the Ugg legacy a

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