LONDON — Jimmy Choo is calling in the change of seasons in its fall 2025 men’s campaign .

The photographer Takay shot the images in Japan and took cues from ‘90s East London and Japan’s own street style.

In the campaign , models are seen in various locations posing against brick walls or sitting on gray stairs.

“I love the idea of tradition that isn’t always traditional — respecting the craft and know-how to create something that speaks of today. For the latest Jimmy Choo men’s collection, we wanted to really think about fundamentals, of silhouette, shape, detailing, and reshape iconic pieces into something that feels right for now,” said Jimmy Choo’s creative director Sandra Choi .

“It’s also about asserting our Jimmy Choo vocabulary of design with a point of view, showing

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