Back-to-school season has always been a major retail moment.

For decades, it has marked the end of summer vacations and the start of an intense, time-bound rush for families to get everything on their shopping lists. What has changed is the complexity of meeting customer expectations. Parents today want speed, accuracy, and personalization, whether they are shopping from their phones, laptops, or in the store.

This year, the stakes are even higher. Families are watching their budgets more closely, yet they still plan to spend significantly. According to Deloitte, parents expect to spend around $570 per child. That means they are willing to invest, but they will choose the retailers who make the experience smooth, relevant, and cost-effective.

AI is the key to delivering that, and

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