Lidl keeps prices down despite economic pressures using innovative strategy

Lidl is keeping consumer prices low by simplifying and streamlining operations, from intentionally offering a limited assortment to operating smaller-format locations, positioning itself as a dominant player in the discount supermarket sector.

The German-based retailer has built its name as a discount grocer, but continues to refine its lean cost structure, making improvements such as switching from paper to electronic shelf labels that save time and reduce costs. This comes as the company eyes a U.S. expansion, specifically opening up more stores in its three core markets: New York Metro, Washington DC area, and Atlanta.

"Our philosophy, everywhere Lidl operates, is to be the leader on price, best quality, best price. That's our philosophy everywhere, including here in the U.S. But you