A coalition of law enforcement agencies, school districts, private organizations and other groups is working to spread the word about gun safety around children through a public service announcement campaign.

“Be Awkward. Ask” is a new campaign from the Juvenile Gun Safety Coalition that encourages parents to have potentially uncomfortable conversations with their children and their friends’ parents about the availability of firearms in the house.

The coalition is explicitly non-partisan, neither pro nor anti-gun, but rather committed to encouraging safe practices, especially around children.

“One in four Larimer County students report having access to a loaded firearm without an adult’s permission,” Larimer County Community Justice Alternatives Director Emily Humphrey told the Larimer

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