Samantha McKenna for Apollo.io

The 7 elements of an effective cold email

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's.

So, how do you create cold emails that are so purpose-built, so individualized, that high-value prospects can’t help but engage?

Apollo.io explains.

What is cold email?

Think of cold email as the digital version of a handshake. It's when you send a personalized email to someone you've never met to start a professional conversation. Unlike spam, a good cold email isn't a blast to thousands. It's a targeted, one-to-one message designed to provide value and see if there's a mutual fit. And yes, it's perfectly legal as long as you follow the rules, like providing an easy wa

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