COLUMBUS, Ohio (WCMH) -- Ohio State University athletics leaders said a lot of thought went into figuring out how to make the gameday experience unmatched for Buckeye fans, not necessarily calling the changes new traditions, but more like evolved traditions.

“Nobody's going to be able to do what we're about to do,” Ohio State Associate Athletics Director for Marketing and Live Events Caleb Clark said.

Ohio State's athletics team wants the gameday experience to not only be fun but to tell a story.

“We didn't really take away any of those traditions at all,” Clark said. “We just, maybe, you know, I kind of say we want to live in the nuance of game experience, so those subtle tweaks are going to be noticeable.”

From fans getting a towel when they walk in to the ringing of the victory bell

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