Here’s another sport you can add to the roster: football.

The Swiss watchmaker has struck a multi-year agreement with that will make it the league’s official timepiece partner. To celebrate the partnership, the brand is launching not one but of team watches.

The team-up is the league’s first with a luxury watch brand in its 104-year history. The NFL chose to work with the watchmaker because it saw a brand that is focused on two of the same core ideas: precision and timing. The partnership also comes at a moment when the league is pushing to expand internationally like never before.

“Our game is focused on precision and timing,” NFL Commissioner Roger Goodell said during a panel on Wednesday. “You can’t be successful without all of. And I think the ability for us to partner and bring our

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