Oklahoma State University has made history as the first official partner of Sportsmo , a revolutionary fan-funded college sports app that transforms game-day excitement into charitable giving . The partnership launched just in time for the Cowboys’ season opener against the University of Tennessee-Martin on Thursday.

Under the groundbreaking agreement, Sportsmo will serve as OSU ‘s exclusive gamified, crowd-funding social network for charitable gifts to university sports teams. The platform will initially focus on OSU football, with men’s and women’s basketball programs to follow. Additional sports will be integrated as data and software capabilities expand.

The timing proves strategic given the evolving college athletics landscape.

“Given the current landscape of college athlet

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