SAN DIEGO (FOX5/KUSI)--From reef-safe sunscreen to handcrafted surfboards, several beach day essentials were born in sunny San Diego.
Known for its surf culture, the city has served as a launching pad for several iconic beach lifestyle brands–many that are now household names.
Here are 10 brands that started in San Diego, sharing the city’s laid-back vibe with the globe:
Sun Bum
Founded in 2010, Sun Bum’s West Coast office is nestled along Coast Highway in Encinitas, with its only other office located in Cocoa Beach, Florida. Although Sun Bum products tend to be easy to find at retail stores and surf shops, the Encinitas concept shop sells exclusive merchandise and regularly hosts community events, making it a local staple.
Sun Bum produces personal care products for those who live an