Can You Self-Promote Too Much?

Key points

Not everyone self-promotes—there’s a reason why.

Despite the optics, it can help as much as harm.

Reconsider why you do it—or don’t—and consciously choose.

Do you regularly post your proud news on social media or volunteer your skills for workplace projects? Some people self-promote unashamedly while others don’t.

In reality, most people dislike advertising their greatness, but some tolerate it more than others, valuing credit over cringe.

Which camp are you in? And does it matter?

Why We Self-Promote

Self-promotion isn’t just a professional decision; it’s a significant psychological gamble. Why do some parents want to be president of the local club while equally capable others prefer to avoid the spotlight? Why do some employees self-select for plum assignments whil