AI-assisted summary

18-year-old Robert Noah died in a car crash on Highway 7 in Grenada County, Mississippi, after possibly being blinded by the sun.

Noah's family believes rumble strips could have prevented the accident and are advocating for their wider implementation.

Mississippi has one of the highest rates of traffic fatalities in the U.S.

The family created a video using AI to simulate Noah's voice to raise awareness about the dangers of the highway and the need for rumble strips.

On a Sunday around 3 p.m. on Sept. 1, 2024, Robert Noah was traveling back to his home in Jackson from Oxford after having seen the Ole Miss season-opening football victory against Furman the previous day.

The 18-year-old was traveling along one of the most dangerous sections of one of the most

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