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The NFL and Nike have taken the wraps off the first wave of Rivalries uniforms, a new initiative designed to connect clubs, athletes, and fan communities through fresh design and storytelling. Announced earlier this year, the Rivalries program brings together eight teams from the AFC East and NFC West, each receiving a custom uniform and fan gear collection that celebrates local traditions while highlighting the competitive spirit of divisional matchups.

A Fresh Chapter in NFL Uniform Design

For decades, the league’s uniforms have been symbols of identity, tradition, and competitive pride. With Rivalries, the NFL and Nike are introducing a program that expands on that legacy, creating uniforms that feel rooted in each team’s community while offering a bold aesthe

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