Proenza Schouler has officially tapped Rachel Scott, designer of Diotima, as its new creative director, signaling a bold new chapter for one of New York’s most influential fashion houses. Known for redefining what “New American Luxury” looks like, the brand is betting on Scott’s global sensibility, technical rigor, and unmistakable voice to push its codes forward without losing its downtown DNA.

Scott isn’t exactly a stranger to Proenza. She’s been quietly working with the design studio since early 2025, lending her vision to the Spring/Summer 2026 collection that doubled as her calling card. Come February 2026, she’ll make her official debut with the Fall/Winter 2026 collection, her first at the helm, and the industry will be watching.

“Rachel brings a fresh, female perspective to the m

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