If you’ve been craving a $23 smoothie named after a celebrity , 128 ounces of raw milk , or a single $19 strawberry allegedly plucked straight from the fields of Kyoto, do I have some news for you. Erewhon — the preferred grocery mart of crypto-hipsters living in Venice Beach and anyone with a blue check mark on Instagram — might finally be headed to New York. But there’s kind of a catch. As first reported in Emily Sundberg’s Feed Me newsletter, it appears that the first New York Erewhon smoothie bar will be inside a private padel club owned by the CEO of Kith.

According to a recent Instagram post from Kith founder and CEO Ronnie Fieg, his West Village space, which will be called Kith Ivy, will include an Erewhon smoothie bar somewhere between the cold plunge and an offsho

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