In 2021, TikTok’s algorithm blanketed feeds across the world with videos from sorority rush at the University of Alabama, and nearly overnight, a group of teenage girls in Tuscaloosa gave users a front row seat to sorority pledging in the American South . In 2023, Bama Rush , a documentary from Vice Studios that followed four women through rush, tried to make something more solid out of the Outfit of the Day videos . The initial attraction of #BamaRush has faded from its saturation point, but an online fascination with Southern sorority life has lingered.

Vice Studios decided to return to rush in 2024 with a new perspective. In A Sorority Mom’s Guide to Rush, which began a 10-episode season on Lifetime last month, filmmakers follow 20 mother-daughter pairs at different Southern

See Full Page