It’s long been rumored that Erewhon — the cultish L.A. based chain known for high-end health food, $19 strawberries and celebrity-inspired smoothies — would be expanding to New York City. Last year, when a City Fresh Market opened in Bushwick, the TikTok account Hotspot_NYC posted a video with the caption “Have you tried the Bushwick Erewhon yet?” The video created confusion, and lines quickly formed around the block to see New York’s first Erewhon-that-wasn’t.

Well the day has finally come: Erewhon is at last opening in the Big Apple. Kind of.

A September 1 Instagram post by Ronnie Fieg, founder and CEO of the high-end streetwear brand Kith , announced the opening of a new private club in Manhattan dubbed Kith Ivy . “KITH IVY. It’s a thing.” was the caption, with little ot

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