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It’s official: The Roses is getting the Wicked treatment, albeit on a much smaller scale.

Jay Roach’s dark marital comedy, starring Benedict Cumberbatch and Olivia Colman alongside Andy Samberg, Kate McKinnon and Allison Janney, has racked up a handful of brand partners in the fashion, food and lifestyle space. The star-studded 2025 film, which premiered in theaters on Aug. 29, is a reimagining of Warren Adler’s 1981 novel The War of the Roses and its 1989 film adaptation.

Starting with Hedley & Bennett , the high-end kitchenware company pulled inspiration from the aprons worn by Ivy (Colman) and employees at her seafood

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