Twenty-six years after W Hotels ignited the lifestyle hotel movement, the brand is undergoing its most significant evolution yet. The transformation is anchored by the reopening of W New York – Union Square, which has been reimagined as the brand’s global flagship following an extensive renovation by original designer David Rockwell.

“ New York is the birthplace of the brand, so we intentionally wanted to make this our new global flagship hotel because it helps us tell the story of the origin of the brand,” says George Fleck, who oversees W Hotels, St. Regis Hotels and Resorts and Edition as part of Marriott’s luxury group portfolio. “It’s fitting that W Hotels is focusing on transforming key properties within the U.S. portfolio from coast to coast.”

With 70 hotels globally and more

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