Eight years after breaking every record with an $800, 7,541-piece Star Wars Millennium Falcon, the Lego Group is introducing its first $1,000 set.

It’s an intricately detailed Death Star nearly two feet tall (52.3cm), a foot and a half wide (48cm) and over a foot (38.3cm) deep, with enough compartments to re-enact nearly every iconic Death Star scene from Star Wars and Return of the Jedi.

We’ve never seen a Lego set anywhere near this expensive. When the $999.99, €999.99 or £899.99 price and images leaked in July, many wondered how the Lego Group could possibly justify such a price for plastic toys!

Well, I’m here to tell you the company has been doing better than ever — record revenue and record profits outpacing the whole toy industry — ever since it started catering to nostalgic, dee

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