Garage Beer – a light beer-maker backed by football stars Travis and Jason Kelce – is now worth roughly $200 million following a funding round as it has skirted a broader decline in sales across the industry, according to a report.
It recently completed its first institutional round of fundraising, securing cash from consumer-focused private-equity investor Durational Capital Management, sources familiar with the matter told the Wall Street Journal .
Garage Beer, which sells a classic light beer and a lime flavor, is on track to record revenue of $60 million to $70 million this year, according to CEO Andy Sauer. 3
That’s up from less than $20 million in 2024 as the Kelce brothers’ star status has helped elevate the brand.
Fresh funding will be used to invest in marketing and exp