Peso Pluma is no stranger to history-making moments in music but today, the música mexicana star marks a new milestone in the fashion world.

The 26-year-old hitmaker makes history as the Council of Fashion Designers of America’s (CFDA) first Mexican ambassador for New York Fashion Week. Peso Pluma (born Hassan Emilio Kabande Laija) will help kick off the spring/summer 2026 season alongside CFDA Chairman Thom Browne, designers Michael Kors and Anna Sui and fellow ambassadors Anok Yai and Young Miko.

According to a press release, as ambassador, Peso Pluma — who made his New York Fashion Week debut earlier this year at Thom Browne’s fall/winter 2025 show — will be featured in NYFW Live at Rockefeller Center, a “groundbreaking” initiative presented by Genesys that will stream the collections

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