BRENHAM, Texas — Just in time for dessert lovers, Blue Bell is rolling out a brand-new flavor inspired by a Texas favorite. Starting Thursday, Classic Pecan Pie Ice Cream is hitting freezer aisles across the company’s distribution area.

The new flavor features rich brown sugar ice cream blended with roasted pecans, flaky pie crust pieces, and swirls of pecan pie filling.

“Our new flavor combines your favorite ice cream with everything you enjoy in a pecan pie,” said John Neal Robinson, general sales manager for Blue Bell. “Pecans, pie crust pieces, and yes, even a pecan pie filling swirl, all surrounded by a brown sugar ice cream — did we miss anything? There is no need for pie and ice cream when you can now have both in a carton of our Classic Pecan Pie Ice Cream”.

A nod to Texas

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