Nicole Replogle for Zapier

Enterprise automation: What it is and how to get started

Your team needs to move fast. You're launching campaigns, closing deals, onboarding customers—and trying to keep up with everything in between. But as your business grows, so does the complexity. Suddenly, every process has a hundred steps, five tools, and a dozen people involved. Things slow down. Data gets siloed. And automation—the thing that was supposed to make life easier—starts to feel impossible to scale.

The stakes are highest for enterprise teams: You need to move quickly but not at the expense of security. You want to empower teams to automate their work but not open up a tangle of permissions and shadow IT. And you want to build workflows that scale across departments without creating more wo

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