LAS VEGAS (KTNV) — "Welcome To Fabulous."

That's the slogan for the brand new ad campaign the Las Vegas Convention and Visitors Authority rolled out on Thursday.

"Fabulous isn't just a word on a sign — it's our DNA, our identity, and our brand promise," LVCVA President and CEO Steve Hill said in a statement. "Las Vegas was built on hospitality, and this campaign is our renewed promise that as our city grows, our foundation remains unchanged: we are committed to providing fabulous experiences for every visitors, at every price point."

The new campaign will officially make its national debut on Thursday with a 60-second commercial that is scheduled to run during the Dallas Cowboys vs. Philadelphia Eagles football game. You can watch the ad below. New tourism campaign aims to entice visit

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