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The relationship between athletes and signature sneakers has always been a space where performance meets identity. In the case of Shai Gilgeous-Alexander , the debut of the SHAI 001 “BUTTER” marks more than another chapter in basketball footwear — it introduces a design language that is as distinctive as his game. Released under Converse, where Shai serves as both NBA Champion, MVP, and Creative Director of Converse Basketball, the sneaker represents a new era of athlete-led design.

A Vision Brought to Life

The SHAI 001 was not simply branded with Shai’s name; it was built from his vision. Working in close partnership with Converse and Nike, Inc., the design reflects an approach that is sculptural yet deliberate. Its lines echo the fluid precision of Shai’s p

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