It started with a TikTok that went viral.

Creator Livi Rae (@livi_rae7) looked straight down the camera and asked: “Boy mums and boy dads, what the hell is going on with your sons?”

She wasn’t being dramatic. She was responding to new research showing fewer boys believe women should have the same opportunities or equal pay as men. Numbers that, as she put it, “fell off a cliff.”

“Boy mums and boy dads, what the hell is going on with your sons?” Livi Rae said in a TikTok video about Gen Z men’s views on gender equality. TikTok/@livi_rae7

And it is not just an American issue. Here in Australia, recent analysis of the HILDA survey shows that Gen Z men , those aged 13 to 28, are increasingly likely to believe in traditional gender roles, even as their sisters, cousins and classmates

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