Lobo is Spanish for wolf, but the 2025 Ford Maverick Lobo is more like a puppy dog. It wants to play everywhere.

At an autocross course in California, I toggled LOBO mode and drifted the puppy — er, pickup — through pylons. At an offroad area in Charlevoix, Michigan, I slung gravel across dirty trails. Taking Michigan turns on Woodward Avenue in Detroit, I wagged its tail.

Say hello to Lobo. A new classic is born.

Maverick, of course, is already a huge success as Ford’s entry-level vehicle (not just entry pickup). It sold over 157,000 units in just its third year in the market in 2024 and is on pace to beat that in ‘25 despite a 20% price increase. It’s already won two Detroit News Vehicle of the Year Awards and Americans can’t get enough of them.

Ford knows how to broaden a product’s

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